Souq Al Haraj is the largest auto market in the Middle East and Asia. And that’s one of the messages that greeted passengers in Sharjah International Airport. The welcome highways (OOHspeak!) were part of a multi-media campaign that included print, magazines, digital and social media, and more OOH media (ooh, don’t we love that word!): hoardings, unipoles and lampposts.
About Souq Al Haraj
Built at a total cost of AED250 million by Sharjah Asset Management, Souq Al Haraj includes parking space that can accommodate 5,000 cars for visitors and 20,000 parking lots for dealers. The largest car market in MENA and Asia, Souq Al Haraj houses 415 car showrooms and 70 retail shops selling auto spare parts and accessories. Also, the Souq offers a variety of services to buyers and dealers ranging from vehicle technical inspection, car registration, and financing services as well.