How do you launch a Pan-Arab campaign in 5 countries, across mediums, introducing 2 distinct product offerings while adhering to a tight deadline? You just go ahead and do it.
That’s exactly what we did when Alcatel Onetouch asked us to launch their mobiles (Idol 2 series) and tablets (Pop and Pixi series) across the Middle East market: UAE, KSA, Egypt, Jordan and Iran. For the Idol 2 series we localized their international campaign and created a ‘range campaign’ for the Pop series.
Our communication was vibrant, stylish, sleek and crisp like our TG (18-25). We identified key areas, mediums and splashed the communication through lamposts, mupis, hoardings, print-ads, posters, kakemonos, flyers, wobblers, POS and took over malls by being seen on security gates, escalators and created high engaging mall activations.
We made all the smart moves, much like the brand’s promise.
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