It was Birdie’s first outing at the Effie’s and boy did it effectively deliver. We saw some great work, met with some interesting people and nibbled on awesome little bites, among which, our fav was the Arancini Ball with Green Peas and Pepperoni.
We were nominated in the Non-FMCG category for our integrated social media campaign: The Man With The Tefal Pan. And while we did not win any metal, what we won were a lot of insights into how other brands are crafting communication to gain a larger share of eyeball and heart and pocket in the marketplace.
Congratulations to all the winners, kudos to FP7 Dubai for cleaning up, and a joyous shout out to the Music Hall Band.